Privacy Policy

At Lonestar of London, we are committed to protecting the privacy and security of our customers and site visitors.

The Lonestar of London website and any other means of collecting personal data are controlled by Lonestar Limited, referred to as “we”, “us” or “our” throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is Lonestar of London Ltd, 1a Kingsbury’s Lane, Ringwood, BH24 1EL United Kingdom.

We may amend this Privacy Policy from time to time, to reflect how we are processing your data. We will amend the terms herein.


This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any Lonestar of London web or mobile view where this Privacy Policy appears.

By navigating to an Lonestar of London website or mobile view, by transacting, by registering an account or subscribing to our database, you are agreeing to the terms of this Privacy Policy.

Lonestar of London Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

Lonestar has put in place various security measures in accordance with up-to-date industry procedures as set out in this Privacy Policy to keep personal data as safe and secure as possible and to protect against unauthorised or unlawful processing and accidental loss, destruction or damage.

You are responsible for protecting your password and username and must not share it with or disclose it to anyone.

Collection and cookies

We collect, process and retain personal information from you and any devices you may use when you navigate to an Lonestar London web or mobile view, by transacting, by registering an account and otherwise interacting with us.

We may also collect personal information from you if you physically enter one of our pop up stores, attend an event, enter a giveaway or subscribe to our database. This will only be with your permission.

We capture customer data, purchase data and browsing behaviour. This is so we can optimise and personalise your experience with Lonestar of London.

We collect your personal data when you place an order, call our customer service team, sign up for our marketing communications, browse our website or use the other services offered by our website. The data we collect includes the following:

(a) information about your computer and about your visits to and use of this website including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation etc.

(b) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services.

(c) information that you provide to us for the purpose of registering with us.

(d) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters (including photos sent to us showing you and Lonestar product).

(e) any other information that you choose to send to us.

We may allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media sites. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g., content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalise your experience with Lonestar of London.

We target Lonestar adverts to you when you are on other websites and social media. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks. We use cookies and similar technologies to collect information about the pages you view, the links you click and other actions you take on our services, within our advertising or e-mail content.

To make full use of the online shopping and personalised features on Lonestar London, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

Where we have relationships with carefully selected third parties who may also set cookies during your visit to be used for re-marketing purposes. This type of advertising is designed to provide you with a selection of products based on what you’re viewing on Lonestar London, which are presented to you by our business partners when you visit other selected websites. The adverts may highlight products you’ve viewed, alternative styles and colours, as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.

If you ‘share’ Lonestar of London content with friends through social networks – such as Facebook and Instagram – you may be sent cookies from these websites. Lonestar London doesn’t control the settings of these cookies and is not responsible for how these cookies work.

If you would prefer to restrict, block or delete cookies from Lonestar of London, or any other website, you can use your browser to do this. Each browser is different, so check the Help menu of your particular browser to learn how to change your cookie preferences.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.


We use the personal information we collect to  provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.

This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.

We use and retain your personal information to provide, improve and personalise our service to:

(a) administer the website.

(b) improve your browsing experience by personalising the website.

(c) enable your use of the services available on the website.

(d) send to you goods purchased via the website, and supply to you services purchased via the website.

(e) send statements and invoices to you, and collect payments from you.

(f) send you general (non-marketing) commercial communications.

(g) send you email notifications which you have specifically requested.

(h) send to you [our newsletter and other] marketing communications relating to our business [or the businesses of carefully-selected third parties] which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications).

(i) provide third parties with statistical information about our users.

(j) deal with enquiries and complaints made by or about you relating to the website.

Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our customer service team) for as long as is necessary to provide support-related reporting and trend analysis only

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Third party marketing

As an essential part of being able to provide our services to you, as set out in this statement, we will share your personal information when relevant with third parties. If you would like to know more about the third parties we share your information with please contact us.

We may share your details with other carefully selected retail companies and charities who we feel may be of interest to you.

If you do not wish us to share this information please tick the appropriate box when ordering or to update this preference at any time by emailing us at

Your rights

The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.

Disclosure and security

We may disclose your personal information to legal entities within the Lonestar London of undertakings, and to authorised third parties.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.

In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:

(a) Payment providers to facilitate purchases.

(b) Fulfilment providers to facilitate order management, packaging and delivery.

(c) Marketing and advertising providers in order to personalise your experience.

Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims. This includes:

(a) to the extent that we are required to do so by law.

(b) in connection with any legal proceedings or prospective legal proceedings.

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

If we were to be acquired by another company, we may share information with them and we will require that company to agree follow this Privacy Policy with respect to your personal information.

If you have a question about this Privacy Policy, please contact us:

What is a cookie?

You should be aware that information about you may be collected through the use of cookies when you use It is essential that we use some cookies in order to provide you with the services you have requested from us. Some cookies, however, while useful, are not essential, and when using you agree to the use of these non-essential cookies unless you specifically set your browser to reject them. Please see "How to manage or disable cookies" below for further information.

Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. Lonestar London can use cookies to monitor your browsing and purchasing behaviour.

The cookies used on

We use different cookies at various stages of your use of our website.

The cookies stored on your computer or other device when you access our websites are designed by:

Lonestar of London, or on behalf of Lonestar of London, and are necessary to enable you to a make purchases on our website;

third parties who assist us in detecting and preventing fraud;

third parties who participate with us in marketing programmes;

third parties who broadcast web banner advertisements on behalf of Lonestar of London.

What cookies are used for?

The main purposes for which cookies are used are:

For technical purposes essential to effective operation of our websites, particularly in relation to on-line transactions and site navigation.

For Lonestar of London to market to you, particularly web banner advertisements and targeted updates.

To help Lonestar of London detect and prevent fraud through web and social media advertising

To enable Lonestar of London to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc.

To enable Lonestar of London to meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

All cookies used by and on our website are used in accordance with the Data Protection Legislation. Lonestar of London may use some or all of the following types of cookies:

Essential cookies

A cookie falls into this category if it is essential to the operation of the site, supporting functions such as logging in, your shopping basket and payment transactions. These cookies are essential for the site to function and can’t be switched off in our systems.

Analytics cookies (including third party cookies)

It is important for us to understand how you use the site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics cookies enable us to gather this information, helping us to improve the website and your experience of it.

These cookies collect information including, but is not limited to, number of visits, duration of browsing, referring sites, pages viewed, path taken through All information these cookies collect is aggregated and is therefore anonymous.

Functionality cookies

Functionality cookies enable us to provide additional functions to you on the website such as personalisation and remembering your saved preferences. Some functionality cookies may also be essential cookies, but not all necessarily fall into that category.

Targeting cookies (including third party cookies)

It is important for us to know when and how often you visit the site, and which parts of it you have used (including which pages you have visited, and which links you have visited). As with analytics cookies, this information helps us to better understand you and, in turn, to make the website and advertising more relevant to your interests.

Third party cookies

Third party cookies are not placed by us; instead, they are placed by third parties that provide services to us and/or to you. Third party cookies may be used by advertising services to serve up tailored advertising to you on the site, or by third parties providing analytics services to us (these cookies will work in the same way as analytics cookies described above).

Persistent cookies

Any of the above types of cookie may be a persistent cookie. Persistent cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit the site.

Session cookies

Any of the above types of cookie may be a session cookie. Session cookies are temporary and only remain on your computer or device from the point at which you visit the website until you close your browser. Session cookies are deleted when you close your browser.

How to manage or disable cookies

If you do not want your browser to accept cookies and use them in the ways described above it is possible to change your browser settings to refuse cookies. It is also possible to delete existing cookies from your browser. Please be aware that blocking cookies will affect your web experience and may result in some parts of not functioning properly. Some cookies are designed to help save you time, for example, by remembering your contact details when you are making an order for the second time - this means that you will not have to complete the contact section again unless your details have changed.

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:

For Microsoft Internet Explorer:

  • Choose the menu “tools” then “Internet Options”
  • Click on the “privacy” tab
  • Select the setting the appropriate setting

For Google Chrome:

  • Choose Settings> Advanced
  • Under "Privacy and security," click “Content settings”.
  • Click “Cookies”

For Safari:

  • Choose Preferences > Privacy
  • Click on “Remove all Website Data”

For Mozilla firefox:

  • Choose the menu “tools” then “Options”
  • Click on the icon “privacy”
  • Find the menu “cookie” and select the relevant options

For Opera 6.0 and further:

  • Choose the menu Files”> “Preferences”
  • Privacy

The California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

How to opt out

You can control the marketing communications you receive from us. You have the following options: 

  • Emails: You can click on the ‘unsubscribe’ link in any marketing email you receive, and this will unsubscribe you from that method of communication.
  • Text Messages: You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication.
  • Any method of Marketing:  You can contact our Customer Service team at Once you do this, we will update our records to ensure that you don’t receive further marketing messages.

If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.

Please note that opting out of marketing messages will not stop service communications, such as order updates.

We will no longer collect your personal information. This applies to both third-parties and the data we collect to help personalise your experience on our website or through other communications.

More information and details on the various types of cookies, the way they work and their characteristics can be found on the following site (completely independent and not affiliated with us)